Monogram logos, or letter marks, are logos made up of letters, usually featuring the initials of the brand. They are ideal for businesses with long names, as they simplify brand recognition through just a few letters. Examples include NASA and HBO.

Word-marks, or logotypes, are text-based logos that focus solely on a company’s name. They use distinctive fonts and styles to promote brand identity. This type of logo is especially useful for new businesses aiming to build brand awareness. Examples include Coca-Cola and Google.

Pictorial marks are logos that feature a clear, recognizable image or illustration that represents a company, product, or brand. These logos use visual symbols to convey the essence of the brand. Examples include the Apple logo and the Twitter bird.

Abstract logo marks use unique shapes or designs to create a visual representation that evokes feelings or concepts rather than depicting a literal object. These logos are perfect for brands seeking a distinctive and non-traditional image. Examples include the BP starburst logo and the Pepsi circle.

Mascot logos feature illustrated characters that represent a brand. Unlike standard pictorial marks, mascots add personality and appeal, often used by sports teams, service companies, and food brands to connect with customers. Examples include the Michelin Man and the Pillsbury Doughboy.

Combination marks blend a word-mark or letter-mark with a pictorial mark, abstract mark, or mascot. This type of logo offers the flexibility to combine text and imagery for a more comprehensive brand representation. Examples include the Dove logo, which uses both the dove image and the word "Dove."